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2024 Large Group Product Updates

With a new year comes exciting new changes to bring groups and members even better coverage. Take a look at what’s in store for 2024.*

Here’s What’s New for 2024:

  • ThriveWell℠ **
    Introducing ThriveWell, a digital homebase dedicated to engaging teams in health and wellbeing. Our partnership with Virgin Pulse will give employees the tools to make small everyday changes to their wellbeing that are focused on the area they want to improve the most. They’ll build healthy habits, have fun with friends, and experience the lifelong rewards of better health and wellbeing.

    ThriveWell will be embedded in all Fully Insured plans and available as a buy-up for Self-Funded and Minimum Premium plans.

    Our suite of rewards programs is designed to provide employees with helpful incentives for getting and staying healthy. Based on the incentives that groups are looking to offer, we have several different reward options available to be purchased.

    Access To Headspace For Meditation, Sleep & Stress
    Headspace, powered by Virgin Pulse, is a leading digital mindfulness-based mental health app that help members take care of their minds. The Headspace app includes hundreds of exercises and meditations for stress relief, focus, productivity, and sleep designed to bring wellbeing resources together into a seamless, personalized, and easy-to-use experience. The Headspace app provides an experience comparable to Calm and will be replacing Calm beginning January 2024.
A comprehensive training guide is available NOW on the Sales Hub. Please consider using this ThriveWell resource to help guide conversations with your groups.
  • Virtual Physical Therapy & MSK***
    Members receive virtual access to a holistic team of specialty medical doctors, physical therapists, health coaches, and nutritionists. Virtual physical therapy visits will be covered in full (subject to deductible, where applicable), and included as a telemedicine service.
  • REACH Kidney Care
    Our Care Management team is partnering with REACH Kidney Care, a kidney health management program designed to benefit members along the continuum of kidney disease, specifically targeting members with Stage 4 & 5 chronic kidney disease (CKD). At no cost to members, REACH will provide one-on-one, individualized care management, both in-person and virtually, to help members navigate their health in a way that best fits their life.
  • Dental Preferred Packaging
    To help make selecting the right plan easier, we’ve created four preferred package options – a great place to start if you’re brand new to dental or need help navigating through some of our popular levels of coverage. The new packages vary in coverage, with options focused on preventive care to more comprehensive coverage featuring orthodontia, and generous annual maximums.

Login To The Sales Hub

Learn More Now

  • Log in to the Sales Hub for on-demand training videos overviewing all Large Group updates for 2024. If you’re new to the Sales Hub see the “request an account” link on the Sales Hub login page. Access is available for Brokers of Record only.
  • Marketing collateral is now available on the Sales Hub and Blue On Demand. You can also order printed copies by contacting your Excellus BCBS Account Manager or Account Service Consultant, or by filling out the Large Group Materials Order Form. Refer to the 2024 Product Guide for available collateral or contact your Account Service Consultant.
  • Blue on Demand allows you to quote plan designs and learn more about new products and offerings. Please contact your Excellus BCBS Account Manager or Account Service Consultant with any questions. Login to Access Blue on Demand.
  • More information will be available for Small Group this fall.

* Subject to DFS approval
Virgin Pulse is a separate company and offers a digital wellbeing service on behalf of Excellus BCBS.
** Subject to final contract terms
*** Pending final contract between the parties.
A nonprofit independent licensee of the Blue Cross Blue Shield Association


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