When health coverage means more than plans and premiums, everybody benefits. No one has to wonder if they’ll be able to afford coverage or where they’ll turn when life changes. Communities embrace the tough conversations and address long-standing gaps in care. Employers and teams view holistic health as one of their business’ best perks.
We’ve taken a hard look at the Excellus BCBS brand to align it more closely with our mission and the needs of our community. Everybody Benefits is both a new tagline and a new way of thinking that challenges us to reconsider our role as an insurer and what key aspects of our mission (like quality, accessibility, and affordability) really mean to us.
Look for these new Everybody Benefits TV commercials, ads, and billboards in the communities we serve:
