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Introducing Everybody Benefits

When health coverage means more than plans and premiums, everybody benefits. No one has to wonder if they’ll be able to afford coverage or where they’ll turn when life changes. Communities embrace the tough conversations and address long-standing gaps in care. Employers and teams view holistic health as one of their business’ best perks.

We’ve taken a hard look at the Excellus BCBS brand to align it more closely with our mission and the needs of our community. Everybody Benefits is both a new tagline and a new way of thinking that challenges us to reconsider our role as an insurer and what key aspects of our mission (like quality, accessibility, and affordability) really mean to us.

Look for these new Everybody Benefits TV commercials, ads, and billboards in the communities we serve:

View The TV Commercial

View The Maternal Health Ad

View The Billboard


Fixing The Family Glitch

2022 Health Equity Awards Winners Announced!

REMINDER: 2023 Individual Market Plans

‘Tis The Season For Self-Care




Broker Specific

Small Business

Midsize & Large Business


Script for Excellus BCBS Employer/Broker News Archive/Article


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