Important: Brand Use Request Process

Brokers and agents must request use of our Excellus BlueCross BlueShield brand. This includes anything from our logo on your website, to mailings, collateral or advertising you create. To make it easier to request use, we’ve created an overview, guidelines, and a request form (PDF). You can also access this information through Sales Hub.

Please contact your account representative with any questions.

Brand Request Overview And Guidelines (PDF)